What is Maslow’s hierarchy of needs?

Abraham Maslow was a game changing psychologist who created or some would say discovered the Maslow’s Hierarchy of Needs. Maslow’s hierarchy of needs is one of the most important theories off ALL TIME in relation to the world of advertising and marketing.

Maslow’s Hierarchy of Needs


How does this theory apply to bettering my advertising and increasing sales?

He believed that people are motivated by subconscious wants and needs. He explains if you figure out someone’s wants and needs you have a greater chance at gaining their attention which will lead to them BUYING your product or service.


To approach advertising in philological way was GAME CHANGING to the industry. These approaches only snow balled from this point on as the industry became much larger and competitive. Maslow’s Hierarchy starts with the most basic survival needs like the need for water, food and shelter. To the needs for safety like security, steady employment and resources. As the chart goes up the needs become greater with the next two being love/belonging and esteem. This means to have people around who nurture you and make you feel loved. The very top need being self actualization which refers to reaching the absolute best an you can be.


Many people adopted this theory and have even put their own spin on it.

To understand the Maslow’s Hierarchy of Needs is the up most importance if you want to do anything in Advertising, Marketing and Social Media.



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